Digital Advertising and Marketing

Categories: Performance Marketing
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About Course

Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!

I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.

To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!

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What Will You Learn?

  • What we mean by marketing vs. advertising
  • Full understanding of Digital Marketing foundations
  • The ability to think strategically about where and how to place ads
  • Learn from an industry expert
  • An understanding of the complex way digital advertising companies work together

Course Content

What is digital advertising and marketing? - Display/Banner Ads - Video Ads & Pre-Roll - Social Media - Audio - Rich Media & Takeovers - The IAB, and more

  • Lesson 1: Introduction
  • Quiz 1

The Digital Ecosystem:
What are the different types of digital advertising vendors? - Publishers, exchange, network, DSP, etc

Buying the Ads:
What are the different types of buying models and the advantages of each? - CPM, CPC, GRPs, etc

Ad Targeting:
How does targeting work and how is the data collected? - Why does one person get an ad and not another? - Cookie data P- II - Registration Data - IP address - DMPs

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